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Marketing, B.B.A.(MKTG)

BBA Core Curriculum

Bachelor of Business Administration Degree (BBA)

BBA Marketing Core Requirements

These courses are required to be fulfilled in the Departmental Requirements. May share with Core Requirements.

MATH 1305Finite Mathematics for Business

3
Or
MATH 1420Calculus I

4
 
ECON 2331Principles of Macroeconomics

3
ECON 2332Principles of Microeconomics

3

Business Core and Major Requirements

Entrance and Exit Exams

BSAD 1001Business School Entrance Exams

0
BSAD 4001Business School Exit Exams

0

Business Core

ACCT 2311Principles of Accounting I

3
ACCT 2312Principles of Accounting II

3
BSAD 2302Business Statistics

3
BSAD 2304Business Analytics

3
BSAD 3303Business Law I

3
BSAD 3367Management of Information Systems

3
BSAD 4325Business Ethics

3
INSY 1303Intro to Computer Applications

3
ECON 1310Personal Finance

3
FINA 3341Principles/Financial Mgmt

3
MGMT 3351Introduction to Management

3
MKTG 3361Principles of Marketing

3
Total Credit Hours:36

Major: Marketing

MKTG 3363Consumer Behavior

3
MKTG 4362Marketing Research

3
MKTG 4366Marketing Management

3
MKTG upper level electives

9
Business upper level credits

6
Total Credit Hours:24

Total Credit Hours: 60

Total Credit Hours: 120

Note: Must complete a minimum of 120 credits with a cumulative GPA of 2.0 or higher to graduate.

36 upper level credits (3000 and 4000-level) required.

80 Chapel attendances required.