KINE 2313 Sport Marketing and Communication
An introductory course to develop a comprehensive understanding of fundamental marketing concepts and theories as they relate to the sports, fitness, and recreation industries. Students will investigate the components of branding, sponsorship, and endorsements, as well as promotion plans needed for events. Multiple media formats will be discussed. Students will be able to define various roles in sport media as well as market, produce, and disseminate sport information. (Does not count for
MKTG 3374 - Sports Marketing within the Marketing degree.)
Offered
Spring